Portrait ︎︎︎ Evan Jenkins
Winston Cuevas (b. 1993, Chicago) is an American multidisciplinary creative. The inventive thrust of his work involves harmonizing the everyday with the sublime and negotiating his idiosyncratic visual language with the universal.
Following his graduation from the Rhode Island School of Design, where he completed triple thesis projects for Cartier, Hermès & Moët & Chandon, Cuevas began his career in the Visual Image Studio at Louis Vuitton.
Subsequently, he established his global creative director practice between New York, Paris, and Tokyo, founding his eponymous studio, WCVIS︎︎︎ which for eight years has operated at the core of the luxury industry, executing high-concept projects across fashion, strategic display, product, interiors, and experiential design.
In 2020, he established his collectible design practice︎︎︎, exploring design at the intersection of high concept and high craft. Through collaboration with master artisans, his work challenges assumptions surrounding the “designed object,” merging radical ideas with traditional craftsmanship to create singular pieces︎︎︎
At the age of 26, Cuevas became part-time faculty at RISD, where he orchestrated a senior thesis-level course on Radical Design︎︎︎, furthering his commitment to design as an intellectual, conceptual, and philosophical inquiry. He staged an exhibition titled Utopia︎︎︎ in NYC, featuring 4 of 12 works from the studio.
In 2025, he launched and became conductor of Studio of the World Town︎︎︎, an augmentation of his past practices—spanning luxury, interior, radical design, philosophy, and the visual arts—marking a new phase in his multidisciplinary trajectory.
In 2025, Cuevas begins a new season of his career as an independent model agent in collaboration with international agencies and luxury maisons, extending his vision into the domain of human form, representation, and movement. He is concurrently authoring a philosophical work on high-fashion modeling under a pen name.
His future is decidedly in the realm of song and poem, with preparations underway for the full-fledged debut of his music act at age 35 under a stage name.
Documentary Still ︎︎︎ Beechwood Film
© 2025 WINSTON CUEVAS LLC